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(JOURNAL)
(WHAT WE’RE THINKING)
ARTICLE IMAGE — 3:2
ESSAY
Sep 12, 2026
6 MIN
Most brands don’t need more fonts, colours or ideas. They need fewer, used with conviction.
(ALL ARTICLES)
CASE NOTES
Aug 28, 2026
8 MIN
How a single grid and one typeface carried a skincare launch across six countries in four months.
PROCESS
Jul 3, 2026
5 MIN
Logos used to sit still. Today most people meet a brand on a screen — and screens move.
May 19, 2026
7 MIN
What we learned designing a banking app for freelancers who are tired of being shouted at.
OPINION
Mar 2, 2026
4 MIN
Fast to load, slow to read. Why we design websites that ask visitors to take their time.
Dec 10, 2025
3 MIN
Where the name SONOMO comes from — and why we almost called ourselves something else.
Oct 21, 2025
9 MIN
Design systems fail when they are built as libraries. They succeed when they are built as languages.
ART DIRECTION
Aug 14, 2025
How we shot the Noct headphones in near darkness — and why the empty space sold the product.
(NEW PROJECT?)
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