STUDIO

NAMING A STUDIO

(AUTHOR)

ANA SOUSA

(PUBLISHED)

(READING TIME)

3 MIN

(CATEGORY)

STUDIO

ARTICLE COVER — 16:9

(ARTICLE)

Where the name SONOMO comes from — and why we almost called ourselves something else.

Sound first

We wanted a name that sounds calm when spoken out loud, works in every language we design for and has no obvious meaning.

Three syllables

SONOMO is symmetrical, soft and easy to remember. It doesn’t describe what we do — and that is exactly the point.

The name gave us permission to build a studio around restraint.

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