OPINION
THE CASE FOR SLOW WEBSITES
(AUTHOR)
TOMÁS REIS
(PUBLISHED)
(READING TIME)
4 MIN
(CATEGORY)
OPINION
ARTICLE COVER — 16:9
(ARTICLE)
Fast to load, slow to read. Why we design websites that ask visitors to take their time.
Performance is not speed of reading
A website should load instantly. But that doesn’t mean it should be consumed instantly.
Rhythm over density
We use generous spacing, large type and deliberate pacing so that every section gets the attention it deserves.
The best compliment a site can get is that someone read it to the end.