(PROJECT 06)
VESSEL
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(OVERVIEW)
A modular identity for a specialty coffee roaster.
(CHALLENGE)
A specialty roaster was opening its third café and its brand had grown inconsistent across bags, cups and screens.
(APPROACH)
We reduced the identity to a flexible vessel-shaped frame that holds origin information, illustration or motion.
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(THE STORY)
The brief
Vessel came to us looking for an identity that holds everything a coffee needs to say. The goal was not to add more, but to find the few elements that could carry the whole brand with confidence.
What we made
Over several months we worked side by side with the Vessel team — from early workshops to the final launch files. Every decision was tested against one question: does this make the work clearer?
The result is a system that is easy to use, hard to break and quiet enough to last for years.
(CREDITS)