(PROJECT 07)
NOCT
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(OVERVIEW)
Launch campaign and product films for a pair of headphones.
(CHALLENGE)
A new pair of headphones had to stand out in a category obsessed with specs and glossy renders.
(APPROACH)
We shot the product in near darkness and built a 3D campaign around silence rather than sound.
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(THE STORY)
The brief
Noct came to us looking for a headphone launch about the beauty of silence. The goal was not to add more, but to find the few elements that could carry the whole brand with confidence.
What we made
Over several months we worked side by side with the Noct team — from early workshops to the final launch files. Every decision was tested against one question: does this make the work clearer?
The result is a system that is easy to use, hard to break and quiet enough to last for years.
(CREDITS)