(PROJECT 03)
OKTO
COVER IMAGE — 16:9
(OVERVIEW)
Kinetic identity for an electronic music festival in Berlin.
(CHALLENGE)
An electronic music festival with a cult following needed a visual language that could change every year without losing recognition.
(APPROACH)
We created a kinetic type system driven by sound frequencies — the identity literally moves with the line-up.
IMAGE 01 — 16:9
IMAGE 02 — 4:5
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IMAGE 04 — 16:9
(THE STORY)
The brief
Okto came to us looking for a festival identity that listens to its own music. The goal was not to add more, but to find the few elements that could carry the whole brand with confidence.
What we made
Over several months we worked side by side with the Okto team — from early workshops to the final launch files. Every decision was tested against one question: does this make the work clearer?
The result is a system that is easy to use, hard to break and quiet enough to last for years.
(CREDITS)