(PROJECT 10)
ATELIER LUNE
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(OVERVIEW)
E-commerce website for a Paris fashion atelier.
(CHALLENGE)
A Paris fashion atelier sold mostly through Instagram DMs and wanted an online store that felt like visiting the studio.
(APPROACH)
We designed an editorial store where each collection reads like a lookbook and checkout takes three steps.
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(THE STORY)
The brief
Atelier lune came to us looking for an online store that feels like a studio visit. The goal was not to add more, but to find the few elements that could carry the whole brand with confidence.
What we made
Over several months we worked side by side with the Atelier Lune team — from early workshops to the final launch files. Every decision was tested against one question: does this make the work clearer?
The result is a system that is easy to use, hard to break and quiet enough to last for years.
(CREDITS)