(PROJECT 12)
ORBIT LABS
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(OVERVIEW)
Identity and motion language for a space-tech research lab.
(CHALLENGE)
A space-tech research lab needed to recruit world-class engineers and talk to investors without sounding like science fiction.
(APPROACH)
We created a precise, data-driven identity where every motion follows real orbital mechanics.
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(THE STORY)
The brief
Orbit labs came to us looking for an identity where every animation obeys physics. The goal was not to add more, but to find the few elements that could carry the whole brand with confidence.
What we made
Over several months we worked side by side with the Orbit Labs team — from early workshops to the final launch files. Every decision was tested against one question: does this make the work clearer?
The result is a system that is easy to use, hard to break and quiet enough to last for years.
(CREDITS)