(PROJECT 01)
KAIRO
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(OVERVIEW)
A launch identity and website for a Copenhagen skincare lab.
(CHALLENGE)
Kairo had a breakthrough formula and no brand. They needed to launch in six countries in under four months without looking like every other clean-beauty startup.
(APPROACH)
We built the identity around a single typeface and a strict grid, letting product photography and generous white space do the talking.
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(THE STORY)
The brief
Kairo came to us looking for a skincare lab that wanted to be trusted before it was noticed. The goal was not to add more, but to find the few elements that could carry the whole brand with confidence.
What we made
Over several months we worked side by side with the Kairo team — from early workshops to the final launch files. Every decision was tested against one question: does this make the work clearer?
The result is a system that is easy to use, hard to break and quiet enough to last for years.
(CREDITS)